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SILKEN Asia Blog

Trends, Tips, and News of E-commerce

We share insights and tips to help you stay on the cutting edge of e-commerce in Thailand and Southeast Asia.

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Ecommerce Gamification: Making Shopping More Fun

This article delves into gamification, examining its core motivators and various applications in ecommerce. It highlights how gamification enhances customer engagement, fortifies marketing strategies, and boosts overall business performance.

b2c ecommerce, young asian business owners working on ecommerce platforms

What is B2C ECommerce? The Benefits and Marketing Tips

Discover what B2C e-commerce is, explore the various B2C models, and understand the benefits of selling directly to consumers. We’ll also provide practical marketing tips to help you enhance your B2C e-commerce business and thrive in the digital marketplace.